Strategic Locations Maximum Visibility Powerful Outdoor Advertising Gurugram • Haryana • Delhi NCR Your Brand. Seen Everywhere.
Gurugram, Haryana
Mon–Sat | 10:00 AM–6:00 PM
Work that moved brands forward

Campaigns with real impact.

From fast-moving highways to high-dwell toll plazas, discover how strategy, location intelligence and powerful outdoor formats turn attention into lasting brand presence.

Explore the work
3

Selected campaign stories showing how DS Outdoor Media solves real visibility challenges across North India.

Beyond
visibility.

The DS approach

A successful outdoor campaign is not simply a board at a busy location. It is the right format, viewing angle, audience movement and creative message working together. Each story below reveals the thinking behind the placement—and the outcome it was built to deliver.

01
Highway Dominance

Turning a daily commute into brand recall

NH-48 · Gurugram
Premium highway billboard campaign on NH-48 Gurugram
A high-frequency billboard network designed to keep the brand visible across the complete commuter journey—not at one isolated point.

The challenge

Build sustained awareness among high-value business commuters while keeping the message readable at highway speed.

Our solution

We combined sequential sites, strong approach visibility and a minimal creative system to create repeated, uninterrupted exposure.

0+Premium sites
0LEst. impressions
0 DaysCampaign run
The impact

A connected brand journey with stronger visibility across the route and consistent recall at every major approach.

02
Toll Plaza Takeover

Owning the moment when traffic slows down

KMP Expressway · Haryana
Toll plaza branding campaign on KMP Expressway Haryana
A complete toll environment was transformed into a high-dwell brand experience using coordinated media touchpoints.

The challenge

Convert a functional transit stop into an uncluttered, memorable campaign experience for diverse highway audiences.

Our solution

Lane-wise visibility planning, boom-barrier branding and dominant fascia placements created one unified campaign language.

0Branded lanes
0L+Monthly traffic
0°Visibility
The impact

High dwell-time exposure, multiple impressions per vehicle and a bold presence across the complete toll-plaza environment.

03
City Reach

One visual language across an entire city corridor

Gurugram · Delhi NCR
Integrated outdoor media campaign across Gurugram
A multi-format rollout connecting premium unipoles and pole kiosks into a single, recognizable urban campaign.

The challenge

Maintain creative consistency across formats while reaching office-goers, residents and shoppers throughout the day.

Our solution

We mapped audience movement, assigned formats by viewing distance and adapted one creative system for each placement.

0Media faces
0Key corridors
0 DaysLive period
The impact

Consistent city-wide recognition without visual fatigue, supported by smarter format and location selection.

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